Moosend

Moosend is a cost-effective email marketing solution that leverages AI to simplify campaign creation and automation for e-commerce brands. Its machine learning capabilities power smart product recommendations, behavioural triggers, and advanced segmentation to deliver hyper-relevant emails.

The platform stands out with its intuitive drag-and-drop editor, pre-built automation templates (for abandoned carts, welcome series, etc.), and real-time analytics. AI features include send-time optimisation, which analyses subscriber activity to maximise open rates, and dynamic content blocks that personalise emails based on customer data.

For e-commerce, Moosend integrates seamlessly with Shopify, WooCommerce, and Magento, syncing customer purchase history to trigger targeted follow-ups. Its landing page builder and pop-up forms help grow subscriber lists, while A/B testing tools refine campaign effectiveness.

Moosend’s affordability and scalability make it ideal for small to medium-sized businesses seeking enterprise-level features without the complexity. The platform also offers a generous free plan for startups testing email marketing strategies.

KEY FEATURES:

• AI Product Recommendations: Automatically suggests items based on browsing/purchase history.
• Behavioural Automation: Triggers emails based on cart abandonment or browsing behaviour.
• Send-Time Optimisation: AI determines the best time to reach each subscriber.
• Advanced Segmentation: Creates dynamic lists using customer data.
• Pre-Built E-commerce Workflows: Ready-made automation for welcome series, post-purchase, etc.
• Landing Page Builder: Designs mobile-optimised pages without coding.
• Real-Time Analytics: Tracks opens, clicks, and conversions.
• A/B Testing: Compares subject lines, content, and send times.