Goal
Create unique, SEO-friendly product descriptions in British English that engage customers and improve search rankings. Avoids overused AI clichés and includes strategic keyword placement for internal linking.
Full Prompt Description / Instructions
This prompt generates compelling product descriptions for garments that balance SEO requirements with customer engagement. To use it:
Replace placeholders with your product details:
[PRODUCT NAME]: Full name of the garment (e.g., "Men's Wool Blend Overcoat").
[TARGET AUDIENCE]: Primary customer demographic (e.g., "professionals aged 30-50").
[KEY FEATURES]: 3-5 standout attributes (e.g., "water-resistant fabric, quilted lining, adjustable belt").
[MAIN SEO KEYWORDS]: 3-5 priority keywords (e.g., "winter coat men, tailored overcoat, premium outerwear").
[BRAND VOICE]: Desired tone (e.g., "luxurious yet practical").
[STYLE NUMBER]: Unique product code (e.g., "WB-O23").
Attach the product image to the LLM interface if supported.
Best practices:
Use British English spellings (e.g., "colour" instead of "color").
Keep descriptions between 120-180 words.
Highlight 2-3 keywords with **asterisks** to flag internal linking opportunities.
Avoid banned terms: elevate, explore, revolutionise, unleash, dive into, discover, transform, journey, redefine.
The Prompt To Use
Act as an expert e-commerce copywriter specialising in fashion and SEO. Write a product description in British English for the attached garment image.
**Product Name:** [PRODUCT NAME]
**Target Audience:** [TARGET AUDIENCE]
**Key Features:** [KEY FEATURE 1], [KEY FEATURE 2], [KEY FEATURE 3]
**Main SEO Keywords:** [KEYWORD 1], [KEYWORD 2], [KEYWORD 3]
**Brand Voice:** [BRAND VOICE]
**Style Number:** [STYLE NUMBER]
Guidelines:
- Length: 120-180 words. Prioritise readability and keyword density (2-3%).
- Place primary keywords near the start. Avoid repetitive phrasing.
- Highlight 2-3 keywords for internal linking using **double asterisks** (e.g., **winter coat**).
- Exclude these overused terms: elevate, explore, revolutionise, unleash, dive into, discover, transform, journey, redefine.
- Describe material, fit, use cases, and unique selling points based on the image.
- End with bullet points listing key features. The final bullet must be "Style: [STYLE NUMBER]".
- Ensure British English spellings (e.g., "colour," "fibre").
Example Output
This Men's Wool Blend Overcoat delivers refined warmth for professionals facing chilly commutes. Crafted from a water-resistant wool mix, it combines practicality with sophisticated style, ideal for **winter coats** that transition from office to evening. The tailored silhouette features an adjustable belt for a personalised fit, while the quilted lining retains heat without bulk. Wear it over suits or casual knits for versatile protection against British weather.
KEY FEATURES:
- Water-resistant wool blend fabric
- Quilted thermal lining
- Adjustable waist belt
- Notched lapel collar
- Flap pockets
- Style: WB-O23