Your store felt fine. Then you followed some advice. Now something's off and you're not sure what.
Maybe you ran an AI tool across your product descriptions and your organic traffic dropped a few weeks later. Maybe you followed a prompt someone shared on LinkedIn that promised to fix your SEO, and now your rankings look different. Maybe you let an automation run and didn’t check what it was actually doing to your data.
AI advice is everywhere right now, and most of it isn’t wrong on purpose. But a Claude skill that works for a print-on-demand business won’t necessarily work for a fashion retailer. A prompt written for someone selling supplements will produce the wrong tone, the wrong structure, and the wrong signals for a homeware store. Generic advice applied to a specific business causes specific damage — and it’s not always obvious straight away.
If you’ve implemented something you’re no longer confident in, or your store’s performance has shifted in a way you can’t explain, that’s what this service is for.
What the diagnosis covers
1.
Organic search performance
We look at whether recent changes have affected your rankings, crawlability, or how Google is reading your pages. If an AI tool has been injecting content, rewriting meta data, or altering your page structure, we’ll find it.
2.
Product content quality
AI-generated descriptions that read identically to competitor stores, that are stuffed with filler phrases, or that don’t reflect your actual products are a problem for both SEO and conversion. We assess what’s there and whether it’s working for or against you.
3.
Technical Integrity
Bulk edits, automation scripts, and third-party AI apps can all interfere with URLs, meta titles, canonical tags, and structured data without you realising. We check the things most store owners don’t know to look for.
4.
Paid media sense-checking
If you’ve been using AI to manage or advise on Google Ads, we’ll look at whether the recommendations you’ve followed actually account for your margins, your discount structure, and the specific products in your campaigns, or whether they’ve been optimising for the wrong thing.
Services we provide
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Not sure if this is what you need?
If your store's performance has changed and you can't pinpoint why, a diagnosis is the right starting point. Tell us what's happening and we'll let you know if we can help.
