The no-nonsense ecommerce specialist behind Shoptimum.
Shoptimum was built because the internet is full of AI advice that sounds convincing and costs real businesses real money.
I’m Mark Logan, an ecommerce consultant with 15 years of hands-on experience across Shopify, WordPress, and Magento. I’ve worked in-house, leading a team of 30 as Head of Ecommerce at Aphrodite Clothing. I’ve built stores from scratch, recovered stores that have been damaged, and managed everything in between. I went freelance in 2024 and work with a small number of retained clients who want someone genuinely invested in their store’s performance.
Shoptimum exists because I kept seeing the same thing. Store owners following AI advice that wasn’t built for their business, implementing tools they didn’t fully understand, and then wondering why their traffic dropped or their margins got worse. Most of that advice isn’t malicious. It’s just generic, and generic doesn’t work in ecommerce, where every store has its own products, its own customers, and its own set of variables that matter.
15+
Years of experience in ecommerce
8 Figure
Revenue generated
AI
That's actually tested
Why Shoptimum exists
To give Shopify store owners access to genuine ecommerce expertise — the kind that questions AI advice rather than just following it, that understands the difference between a tactic that works in general and one that works for your specific store.
How Shoptimum works
Every recommendation starts with understanding your business properly. That means your products, your margins, your customer base, and what you’ve already tried. We don’t apply templates. We don’t recommend tools we haven’t used. And we don’t tell you what you want to hear if it’s not what you need to hear.
- Honest assessment before any recommendation
- Shopify-specific, not generic ecommerce advice
- AI used where it genuinely helps, not because it's trending
- Direct communication, no account management layers
AFFILIATES & PARTNERS
What makes this different
Real experience, not recycled content
Every piece of advice comes from 15 years of actually doing this — building stores, managing teams, running campaigns, and seeing what works and what doesn’t across different sectors and different store sizes.
Shopify-specific knowledge
Shopify has its own quirks, limitations, and opportunities. The advice that works on WooCommerce or Magento doesn’t always translate. Everything here is built around how Shopify actually works.
Honest about AI
AI is genuinely useful in ecommerce when it’s used properly. It’s also genuinely damaging when it isn’t. We use it regularly, we know its limitations, and we won’t recommend something just because it’s popular.
No unnecessary layers
You work directly with the person who knows your store. No account managers, no junior staff doing the work while someone else takes the credit.
Accountable for results
Retained clients get regular reporting on the numbers that actually matter — revenue, conversion rate, average order value. Not vanity metrics dressed up to look like progress.
Part of something bigger
Shoptimum is backed by Mark Logan Digital, a freelance ecommerce consultancy with active retained clients and a track record of measurable results.
What clients say about our work
Alexander Black
Seven consulting - CEO
Tiffany Whitewood
Seven Consulting - CEO
Richard Anderson
Seven Media - creative director
Diana Green
Seven Arts - marketing manager
A small but effective team
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Alexander Black
Founder, CEO
Anna Kovalenko
Finance director
Tiffany White
Creative director
Richard Greenwood
Programmer
Jessica Brown
Marketing director
Gregory Windstorm
Accounting manager
