A senior ecommerce head, without the full-time salary.
Most Shopify stores at the £100k to £1m mark are run by people who are brilliant at their product but stretched thin on the ecommerce side. They know their store could be performing better. They just don’t have the time, the resource, or the specific expertise to make it happen consistently.
Hiring a Head of Ecommerce full-time at that stage doesn’t make financial sense. Handing it to a generalist agency often means paying a lot for not much. And trying to run it yourself on top of everything else means important things get missed.
That’s where fractional ecommerce management works. You get someone with 15 years of hands-on experience across Shopify, SEO, CRO, email, paid media, and AI implementation — working on your store regularly, accountable for results, without the overhead of a full-time hire.
What's included
1.
Strategy and direction
Strategy and direction
We start by understanding where your store is, where you want it to go, and what’s getting in the way. From there we build a clear plan — not a generic growth framework, but something specific to your products, your margins, and your customers.
2.
Hands-on implementation
This isn’t consultancy where you get a document and a good luck. We do the work — whether that’s restructuring your collections, rewriting underperforming pages, setting up automations, or fixing what’s been broken by previous advice.
3.
AI where it genuinely helps
We identify where AI tools and automations can save you time and improve performance, and we implement them properly. That means understanding your store first, not bolting on tools because they’re popular.
4.
Regular reporting and honest conversation
You’ll always know what’s been done, what’s working, and what’s next. No inflated vanity metrics. No hiding behind impressions and reach. We focus on the numbers that affect your business — revenue, conversion rate, average order value, margin.
Services we provide
On-page optimisation, collection structure, product content, internal linking, technical health. Built for long-term organic growth, not quick fixes that cause problems later.
Finding where customers are dropping off and fixing it. Theme improvements, product page structure, checkout experience, trust signals.
Klaviyo setup and management, automated flows, campaign strategy. Email done properly is still one of the highest-return channels available to a Shopify store.
Google Ads and Shopping campaign management, with a proper understanding of your margins and what you’re actually trying to achieve — not just chasing ROAS figures that look good on paper.
Tools, automations, and processes that genuinely save time and improve output — chosen and set up based on your specific business, not whatever’s trending on LinkedIn this week.
Keeping your store clean, fast, and properly structured. Theme updates, app audits, speed optimisation, redirect management.
Your store should be working harder than it is.
If you're doing decent numbers but feel like you're leaving performance on the table, let's talk about what a retained arrangement could look like for your business.
